Precision Customer Targeting at Scale with HCL Unica Campaign


HCL Unica Campaign is the advanced campaign management solution that delivers customer targeting at scale with powerful segmentation capabilities for outbound, multi-channel, multi-wave batch campaign execution and tracking. 

Benefits of Campaign

Features of Campaign

Sophisticated Campaign
Audience Segmentation

Audience Segmentation

Leverage a powerful, flexible, easy-to-use flowchart user interface to manage audience selection, exclusions, segmentation and assignment of personalized offers

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Unica Centralized Offer Management
Centralized Offer Management

Centralized Offer Management

Centralize and standardize the creation and management of offers and associate content with the flexibility and agility to personalize at scale

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Unica Automated List Generation and Output Formatting
Automated List Generation

Automated List Generation and Output Formatting

Campaign execution capabilities include the ability to schedule multiple campaign waves, access external data repositories from multiple sources, and output campaign data in nearly limitless formats.

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Unica Contact Data Management
Contact Data Management software

Contact Data Management

Manage large contact databases with great efficiency and execute campaigns with velocity while ensuring compliance for GDPR/CCPA

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contact optimization icon
Interaction History & Attribution

Interaction History & Attribution

Close the loop on your customer or prospect engagement with attribution that is built on a rich and complete interaction history including contacts made, offers presented, response actions along with campaign details

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Unica Reporting and Analysis
Reporting and Analysis

Reporting and Analysis

Gain powerful insights and perform ROI, lift analysis through standard out of the box campaign reports. With an open data model, any third-party reporting or analysis tool can also tap into the campaign data

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