Contact optimization for offers and channels
Unica Optimize is the superior campaign optimization solution to determine the optimal contact strategy for each customer across time, offers, channels and multiple marketing campaigns
Features of Optimize
With limited opportunities to communicate with your customers, determine what offers to give to which customers while managing contact fatigue
Determine which customers get what offers, when you have only a limited number to distribute
Ensure offers don’t conflict with each other, offers are not repeated and offers are prioritized
Determine how to allocate your budget across different campaigns, offers, or customers
Channel Capacity Optimization
With fixed channel capacity, identify which channels to use to communicate with which customers and when
Goal Based Optimization
Score offers for your customer based on marketing objectives such as potential value, revenue, profit, exposure, probability of response and more
Benefits of Optimize
Centrally manages rules, constraints, and prioritization for the optimal contact strategy
Best Brand Experience
Deliver a delightful contact experience for your customers, based on interaction history, offer details, channel preferences, time frame, business constraints and rules and marketing objectives
Improved Customer Loyalty
Respect customer privacy and preferences and drive customer relationship to the next level
Minimize customer contact fatigue by mathematically determining the best communication for each customer
Optimized Resource Usage
Optimize usage of limited budget, channel capacity, and inventory resources
Maximize marketing profitability and ROI through improved response rates by sending the best offers to each customer
Schedule Unica Demo
In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.
You will learn how you can
- Create customer journeys, segmentation and targeting with the right offer.
- Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
- Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.