Deep Behavioral Insights
Unica Discover provides behavioral insight into the online user journey, allowing you to deliver the kind of optimized experience that improves conversion and makes users want to visit again.
Benefits of Discover
Deep visibility into the user experience
Understand how your users navigate through their online journey by using session replay to visualize their actual experience
Quickly diagnose and resolve customer struggle
Gain clarity on where your users struggle, identify patterns and pro-actively address issues before amplification
Reporting based on contextual data
Provide context to errors and events within your user experience through session replay and develop data segmentation reports, revealing why struggle has occurred
Flexible segmentation of data
Segment and filter audiences on multiple data points enabling you to engage with individuals or segments who have experienced the same journey.
Quantify business impact & opportunities
Explore and uncover opportunities to improve conversion, retention, revenue generation and brand perception
Real time, event-based messaging
Enhance personalization and targeting by leveraging behavorial data for real time in-session updates and marketing campaigns
Features of Discover
Session Search & Replay
Fully understand your user’s journey through real time search & session replay. Powerful text and event based search, allows you to quickly and easily find what you are looking for
Struggle Detection and Resolution
Turn unknown struggle into known, measure the impact it has on the overall experience and resolve by prioritizing and taking action either manually or automatically
Reporting and Analysis
Visualize simple data or complex business impact reports. Utilize anomaly detection to proactively monitor and alert on key metrics as they deviate from their norm
Usability Insights & Optimization
Pinpoint and understand into how users interact and drop off in forms, explore clicks and hovers, and drill down into specific sessions which took those actions
Customer Behavior Analysis
Realize how users progress through your web applications through repeated processes, actions taken after struggle has been encountered and what preceded a user contacting you for support
Campaign Tracking & Revenue Attribution
Know what actions users take when referred by a campaign. Be able to attribute conversions and revenue to campaigns, as well as revenue opportunities
Schedule Unica Demo
In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.
You will learn how you can
- Create customer journeys, segmentation and targeting with the right offer.
- Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
- Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.