Deep Behavioral Insights
Unica Discover provides behavioral insight into the online user journey, allowing you to deliver the kind of optimized experience that improves conversion and makes users want to visit again.
• Struggle Resolution – Identify pain points, leverage in-session messaging and activate marketing recovery campaigns in real-time.
• Rich Behavior Insights – Ability to capture and analyze behavioral data to improve user experience, deliver engagement analytics and reduce time to ROI.
• Business Impact Analytics – Leverage user shopping data and site analytics to detect customer behavior changes, reveal revenue enhancement opportunities and understand true business impact.
Benefits of Discover
Deep visibility into the user experience
Understand how your users navigate through their online journey by using session replay to visualize their actual experience
Quickly diagnose and resolve customer struggle
Gain clarity on where your users struggle, identify patterns and pro-actively address issues before amplification
Reporting based on contextual data
Provide context to errors and events within your user experience through session replay and develop data segmentation reports, revealing why struggle has occurred
Flexible segmentation of data
Segment and filter audiences on multiple data points enabling you to engage with individuals or segments who have experienced the same journey.
Quantify business impact & opportunities
Explore and uncover opportunities to improve conversion, retention, revenue generation and brand perception
Real time, event-based messaging
Enhance personalization and targeting by leveraging behavorial data for real time in-session updates and marketing campaigns
Features of Discover
Struggle Detection and Resolution
Reporting and Analysis
Usability Insights & Optimization
Customer Behavior Analysis
Campaign Tracking & Revenue Attribution
Schedule Unica Demo
In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.
You will learn how you can
- Create customer journeys, segmentation and targeting with the right offer.
- Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
- Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.