Goal Based Marketing
Unica Journey is a goal based orchestration solution to visualize, create, execute & measure personalized omnichannel customer experiences.
Features of Journey
Goal driven Experiences
Define goals for your customer experience and easily adjust your journeys in real time to achieve them
Craft and visualize your entire customer Journey across channels/touchpoints and events with a sleek and intuitive journey canvas
Always on Engagement:
Completely automated execution that is in sync with every step of your customer’s brand engagement
Understand your customer behaviour with insights that update real-time
Leverage included touchpoints for digital channels or craft a custom touchpoint to seamlessly orchestrate journeys across your ecosystem
Dynamic Data Framework
Consume interaction data from multiple sources in variety of formats for increased flexibility and simplified integration. (File, API, Landing Pages etc.).
Benefits of Journey
Make changes to customer journeys on the fly to meet marketing KPI goals and customer expectations
Shorten your Customer Conversion Cycle
Increased conversion with timely next best actions that are in synch with customer behaviour & aligned to goals
Increased Brand Loyalty
Strengthen your brand with relevant automated journeys that increase retention and share of wallet
Amplified Omni Channel Engagement
Deliver a consistent customer experience across any channel with native integration for Unica Campaign outbound and Unica Interact and Deliver inbound engagement
Engage in the Moment
Never miss the opportunity to delight your customers with relevant experiences
Lower Marketing TCO
Reduced TCO with automated flows and plug-and-play integration to your martech ecosystem through Unica Link’s open and flexible framework
Schedule Unica Demo
In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.
You will learn how you can
- Create customer journeys, segmentation and targeting with the right offer.
- Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
- Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.