Goal Based Marketing


HCL Unica Journey is a goal based orchestration solution to visualize, create, execute & measure personalized omnichannel customer experiences.

Benefits of Journey

Features of Journey

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Goal driven Experiences

Goal driven Experiences

Define goals for your customer experience and easily adjust your journeys in real time to achieve them

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Orchestration Canvas

Orchestration Canvas

Craft and visualize your entire customer Journey across channels/touchpoints and events with a sleek and intuitive journey canvas

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Always on Engagement

Always on Engagement:

Completely automated execution that is in sync with every step of your customer’s brand engagement

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Real-Time Insights

Real-Time Insights

Understand your customer behaviour with insights that update real-time

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Unlimited Touchpoints

Unlimited Touchpoints

Leverage included touchpoints for digital channels or craft a custom touchpoint to seamlessly orchestrate journeys across your ecosystem

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Dynamic Data Framework

Dynamic Data Framework

Consume interaction data from multiple sources in variety of formats for increased flexibility and simplified integration. (File, API, Landing Pages etc.).

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Schedule Unica Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

You will learn how you can

  • Create customer journeys, segmentation and targeting with the right offer.
  • Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
  • Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.
Schedule Demo
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Demo Schedule Confirmed

Your schedule is confirmed. You shall receive an email update about more on this and the next steps.