Fast & flexible integration platform


HCL Unica Link is an out of the box low code, fast and flexible framework to seamlessly integrate 3rd party touchpoints and martech applications with HCL Unica to deliver a unified customer experience

Benefits of Link

Features of Link

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Point and Click Marketer Function

Point and Click Marketer Function

With an intuitive and a simplified user interface, marketers can design campaigns or customer journeys in few clicks without the exposure to the underlying mechanics and mappings between applications

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Open API Driven Framework

Open API Driven Framework

Standard and simplified tooling that powers rapid development and deployment of 3rd party integrations based on REST APIs

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Persona Based Features

Persona Based Features

Caters to the needs of different user personas like developers, administrators, and marketers with granular access controls and applicable functions and interface

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Service Assurance

Service Assurance

Provides robust integration and execution between applications by baking in performance and reliability aspects like authentication, throttling and retry strategies

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Included Connectors

Included Connectors

Out-of-the-box connectors for leading Email/SMS/CRM vendors plus the flexibility to customize for individual requirements.

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Schedule Unica Demo

In this one-hour session, our product consultant will walk you through a workflow that will demonstrate how you can provide excellent customer service with Unica.

You will learn how you can

  • Create customer journeys, segmentation and targeting with the right offer.
  • Deliver tailored, relevant and compelling offers on every channel—inspiring customers.
  • Manage projects, creative assets, resources, teams, and approvals within a collaborative environment.
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Demo Schedule Confirmed

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